ARTICLEBEAUTY

Open a Lash Studio in Singapore: Prices, Rents and Gaps

Want to open a lash studio in Singapore? First full sets run S$78 to S$128 and trials start at S$38. Rents, costs, rules and gaps worth chasing.

11 Oct 2026

Yes, you can still open a lash studio in Singapore and make it pay, but the easy middle of the market is taken. As of October 2026, like-for-like first full lash sets cost about S$78 to S$128, heartland chains run trials from S$38, and brow embroidery trials cluster at S$168 to S$300 (MissLobang). A new studio wins on refill retention, a clear niche and a location where rent does not swallow the refill income.

That is the short answer. Below is who the customers are, who is already winning and what they charge, what it costs to open, and where we would look for a gap.

Who books lash and brow services in Singapore?

You are selling to four different customers, each with different economics:

Refill regulars. Extensions need a refill every two to four weeks. One review worked out that a Full Classic set at The Lash Company costs about S$1,288 in the first year of monthly upkeep (MissLobang). This customer is the business.
Low-maintenance converts. Lash lifts are the cheaper, quicker alternative. The three lash lift winners in the Daily Vanity Beauty Treatment Awards 2025 cost S$58 to S$108 for a 60 to 120 minute session (Daily Vanity).
Brow embroidery buyers. A big one-off ticket, usually S$450 to S$1,900 at regular prices, plus touch-ups (MissLobang).
Trial hunters. People who move from one first-visit deal to the next. They fill your book in month one and are gone by month three.

Who are the players, and what do they charge?

The market splits into heartland chains that compete on price and reach, and boutiques in town and the east that compete on artistry.

The chains. These set the price floor every new studio is judged against:

Shimmer & Shine (also trading as U+ Eyebrow & Lash) has nine listed outlets in heartland malls such as Rivervale Mall, Compass One and Northpoint City. Lash trials start at S$38 for 80 strands, with free touch-ups in the first seven days (MissLobang). Its first-time brow embroidery price is S$298 nett (MissLobang).
Browhaus has 10 outlets, including ION Orchard, Paragon and Tampines One. Brow embroidery runs S$900 with a Specialist and up to S$1,900 with a Master, with a S$300 trial. First-visit brow lamination is S$48 (MissLobang).
La Vida sits in five heartland malls, including AMK Hub, Bedok Mall and The Clementi Mall. It sells a S$168 nett misty brow trial against a S$468 list price (MissLobang).

The boutiques. These are the ones a founder should study closely:

The Lash Company (Katong, Holland Village, Tras Street) charges S$98 to S$188 for a set and S$68 to S$128 for refills. It is the only salon in that review publishing trial, regular and refill prices for every style (MissLobang).
Lash Inc SG (Tanjong Pagar) charges S$95 to S$195, with touch-ups of S$55 to S$115 within three weeks, and does not touch up other salons' work (MissLobang).
SleekBrow (East Coast Road) prices misty brows at S$490, S$590 or S$690 depending on the artist's tier, plus a S$120 first touch-up (MissLobang). Tiered pricing lets you charge for skill without discounting juniors.

The clusters. Far East Plaza has lash and brow studios on almost every floor, which a July 2026 guide puts down to lower rents than other Orchard Road buildings. Prices there include classic lashes from S$50 nett for first-timers at Ciao Lashes and threading from S$18 at The Eyebrow City (Glamingo).

How much does it cost to open a lash studio in Singapore?

Published fit-out benchmarks are scarce, so treat these as reference points, not a budget.

One founder's figure. Perky Lash founder Jasmin Tay put about S$300,000 into launching her business, opened her first outlet at Nex in 2019, and reported around S$500,000 net profit in 2022 across four outlets. Before that, she freelanced from a rented bed in Bugis Cube at S$50 an hour (Yahoo Finance). That article is from July 2023, so treat the figures as dated.
Mall rent. A 474 sq ft ground-floor unit at Far East Plaza was listed at S$8,532 a month (S$18 psf) in September 2026, marketed as suitable for beauty (CommercialGuru). A 2,454 sq ft ground-floor unit there was listed at S$43,700 a month in October 2026 (CommercialGuru).
HDB shop rent. Listed HDB shop rents ran roughly S$6.60 to S$21 psf a month as of June 2026, with a 320 sq ft Toa Payoh Central shop at S$6,700. HDB shops won by tender get staggered rent of 80%, 90% and then 100% over three years (The Money Bees).
Wages. A full-time local employee must earn at least S$1,800 a month to count towards your foreign worker quota, and part-timers at least S$10.50 an hour (MOM).

Our rough maths (estimate). The S$1,288 first-year example above works out to about S$107 a month per committed refill client. At S$8,532 a month for a small ground-floor unit, you would need around 80 such clients just to cover rent, before wages, lash stock, GST and marketing. With full sets taking 90 minutes to two hours (Daily Vanity), one technician can realistically handle four or five clients a day. This is an estimate based on published prices and session lengths, ignoring promotions. Rerun it with your own rent and menu.

Starting lean. HDB's home-based business scheme allows beauty services except massage, but only the owner or occupants can work there and no signage is allowed (SBO). The guidance does not name lash services specifically, so confirm with HDB before taking bookings.

Where are the gaps for a lash studio in Singapore?

The west. A 2026 review of eight lash salons found the West had the thinnest coverage, while the cheapest chain is strongest in the north and north-east (MissLobang). Brows are better served there (La Vida has an outlet in Clementi), so this is a lash gap to verify with your own mapping, not a given.
Honest, published pricing. Only one salon in that review published every trial, regular and refill price, and several published little or none. One brow salon has even removed its per-style prices (MissLobang). A clear rate card with refill prices builds trust cheaply.
Pay per visit, not packages. Given the prepayment losses below, a studio that never asks for a big upfront package has a real selling point. Perky Lash moved to fixed pay-per-use pricing instead of packages (Yahoo Finance).
Corrections. Erabelle sells brow correction courses from about S$2,058 (MissLobang), and some lash studios refuse to touch up other salons' work. Fixing bad work is a niche with high tickets and loyal clients.
Low-commitment entry products. Lash lifts and brow lamination at S$48 to S$68 bring in customers who will never wear extensions, and feed your embroidery bookings later.

What are the risks?

Trust and prepayment. Beauty was the most complained-about industry in Singapore in 2025, with 2,113 complaints to CASE, up 76.2%, and S$2.13 million in prepayment losses (CASE). In the first half of 2026, complaints more than doubled year on year to 1,124, and CASE is still calling for stronger prepayment safeguards (CASE). Customers are wary, and rules may tighten.
The price floor. With S$38 trials and weekly promotions, competing on first-visit price is a losing game for a single outlet.
Rent against ticket size. Small, frequent refill tickets cannot carry ground-floor mall rent.
Artists are the product. Clients follow skilled technicians. If your best artist leaves, part of your book goes with her.
Staying in your lane. MOH says aesthetic procedures classed as clinical procedures can only be done by HCSA-licensed providers using registered doctors or dentists, and beauty salons that do them can be prosecuted (MOH via Ask Gov). We found no dedicated licence for lash or brow work itself, but check GoBusiness for your setup before opening.
Own-brand products. If you plan to sell your own lash serum or aftercare, HSA requires a cosmetic product notification before you sell it in Singapore (HSA).
A slow ramp. Perky Lash's first outlet saw only three or four customers a day at the start (Yahoo Finance).

Where is the market heading?

Expect the chains to keep using cheap trials to grab new customers, and the boutiques to push further into artist tiers and specialist work. Lower-commitment services are getting more attention too: the 2025 Daily Vanity awards gave three lash lift services and three lash growth treatments (at S$280 each) their own categories (Daily Vanity). And with CASE pushing for prepayment protection, studios built on pay-per-visit pricing will be in the best position if rules change.

If I were opening a lash studio in Singapore, I would...

Build a client book first. Freelance or rent a bed until you have enough refill regulars to cover a lease.
Price for refills, not trials. Make the refill price clear and fair, because that is where the lifetime value sits.
Skip the big packages. Sell pay-per-visit or short memberships with no large upfront payment.
Go up a floor. Choose an upper-floor unit in a known cluster or an HDB shop over a ground-floor mall unit.
Map the west. Check competitor density and rents there before defaulting to Orchard or Tanjong Pagar.

FAQ

How much do eyelash extensions cost in Singapore?

As of October 2026, trial sets start from S$38 at heartland chains, while like-for-like first full sets at mid-range studios cost about S$78 to S$128. Regular prices at boutiques run up to about S$200, and refills cost roughly S$50 to S$128 depending on style and timing.

Do I need a licence to open a lash studio in Singapore?

We found no dedicated licence for lash or brow work. You still need to register with ACRA, follow your landlord's or HDB's use rules, and notify HSA before selling your own cosmetic products. Anything that counts as a clinical aesthetic procedure needs an MOH licence and a registered doctor.

Can I run a lash business from my HDB flat?

HDB's home-based business scheme allows beauty services except massage, but you cannot hire outside staff to work there or put up signs. Lash services are not named specifically, so confirm with HDB first.

How much does brow embroidery cost in Singapore?

Trial prices cluster at S$168 to S$300, while regular prices range from about S$450 to S$1,900. Check whether the price includes a touch-up, as that can add S$120 or more.

Know your street before you sign a lease

Whether you are opening your first lash studio, adding brows to a salon, or moving from freelance to a shopfront, the deciding numbers are local: who is within a few hundred metres, what they charge, and what rent you can carry. Looma can map it for you. Get a report on your market.